An informative and call-to-action campaign that aspires to educate young voters about what the Electoral College is and how they can get involved in making their individual vote count.
Teammates: Ally Reyes & Isabella Shmelev
My Role: Visual Branding
Timeline: January - March 2020
Software Used: Adobe Illustrator, Adobe Photoshop
Target Audience
Ages 17-24 - Our main audience is young voters because they are part of a generation of change. We believe they deserve to know that a system once created to help voices to be heard, is now being used to silence them.
An informative and call-to-action campaign that aspires to educate young voters about what the Electoral College is and how they can get involved in making their individual vote count.
To inspire young voters to use their voice to take action. Especially during an election year, voters need to be energized about how to make change.
Educating our target audience about an old topic in a new way by giving them access to the information they need both online and on college campuses.
Logo
Primary Logo
Our final logo displays the words “Electoral Knowledge” using all capital letters to emphasize the importance of this topic. We added a checkmark symbol that weaves its way through the “O” in “Electoral” to mirror the act of casting your vote on an election ballot.
Secondary Logos
The secondary logo using white text may only be used over darker colors.
Visual Identity
Color Palette
We designed a color palette that put a modern twist on the classic American red, white, and blue. By selecting a darker shade of blue and adding a light pink shade, our palette is more appealing to the younger generation.
Typefaces
Characters
We designed three characters that are used throughout our campaign to represent the young and diverse community in our target audience.
Pattern
Walking around college campuses ourselves, we were inspired by the way students slap vinyl stickers all over their laptop cases. We then created this overlapping logo pattern to emphasize the relevance and urgency of the subject matter.
Business System
We designed a business system to be used and sent directly from the company:
8.5” x 11” Letterhead
3.5’ x 2” Business Card
#10 Envelope
Stamps
Pencil
Eraser
5.5” Journal
Marketing
Mobile Application
We designed an Electoral Knowledge mobile app so that anyone can access this information from anywhere.
Website
The Electoral Knowledge website provides additional information on the history of the Electoral College, ways to get involved in your local community, and how to register to vote.
Social Media
Electoral Knowledge uses its wide social media presence to provide additional information on the Electoral College and immediate steps one can take to get more involved.
College Campuses
Electoral Knowledge has a huge presence on college campuses around the country. We have student ambassadors around the country that run informations booths and host events to educate students and their local community on the issues with the Electoral College today.
Andrew Wach 2025